Amazon is now producing its own Alexa-enabled television, but the main game is serving as a control panel for its smart home ecosystem.
Amazon unveiled its first smart TV lineup, leveraging its ecosystem to power the smart home and integrate different Alexa services.
The Amazon Fire TV Omni Series and 4-Series smart TVs, as well as the Fire TV Stick 4K Max, strive to provide value while simultaneously serving a greater purpose, as do most Amazon releases.
For Amazon, that purpose is to make the TV more of a hub to smart home services as well as devices that are powered by Alexa. Yes, Amazon’s Fire TV portfolio is about delivering you content via an Amazon Prime subscription, but also controlling your smart home, initiating video calls via Zoom and Alexa Calling, and connecting Echo speakers.
Here’s the lineup, which is available next month via Amazon and Best Buy:
Fire TV Omni Series includes smart home controls, Alexa far-field voice controls, and 4K Ultra HD resolution with Dolby Digital Plus.
The lowest 43-inch model starts at $409.99, rising to $1,099 for the 75-inch model in various configurations. Content discovery tools include Alexa talks, the ability to play TikTok, and the ability to use X-Ray on Prime Video on the Fire TV Omni Series. Many of those Alexa functions, by the way, are powered by Amazon Web Services on the back end.
Amazon Fire TV 4-Series Starts At $369.99 and Comes In 43-Inch, 50-Inch ($469.99), And 55-Inch ($519.99) Model Sizes
Amazon Fire TV Stick 4K Max, Which Has Dolby Vision, Dolby Atmos and Wi-Fi 6 Support for $54.99.
Amazon noted that the Fire TV portfolio will offer a smart home dashboard that will allow you to view and control connected devices throughout the home including smart cameras.
Given the competition from other smart home companies, the move makes logical. Samsung has created a smart home technology stack by combining its gadgets, TVs, and appliances. Apple has Home Kit and products that can be connected to it. Google has its own smart home connective tissue.
Amazon, on the other hand, has more touchpoints. It routinely delivers things to your home, can handle your Ring doorbell, and has Alexa throughout your home, with the TV serving only as a control plane for its environment.